This page highlights my professional journey across enterprise and consumer design, showcasing design and leadership roles where I’ve built and scaled design systems, led multidisciplinary teams, and collaborated closely with product, engineering, and marketing to create seamless user experiences.
Experience
Apple Inc
I own the architecture of a design system used by 350+ internal products: design tokens, component APIs, theming, versioning, and documentation.
I define the system’s governance and contribution model, running intake, design review, and release processes that let product teams extend the library without fragmenting it.
I serve as product owner: roadmap, priorities, program metrics, and quarterly impact reporting to design and engineering leadership.
I partner with accessibility specialists to build WCAG conformance into component design and into the team’s definition of done, including remediation of core components; portfolio accessibility compliance improved 86%.
I rebuilt component specs, usage guidance, and engineering handoff around production-ready, version-controlled patterns, increasing front-end development velocity 51% and reducing QA cycles 29%.
I wrote and maintained the system’s documentation and onboarding path for designers and engineers, cutting ramp time 30% and speeding access to UX guidance 79%.
I built a decision framework and MCP server architecture that teaches AI agents how to compose native interfaces from design system primitives.
Cumulative system impact, measured in Apple’s 2024 internal design system survey: $113K reduced design and development cost per new application, $101K annual support savings per application, and $49M in annual cost avoidance portfolio-wide.
PGi (now GlobalMeet)
www.globalmeet.com ↗
Role: Design System Manager
Years: 2018–2020
I was responsible for establishing and maintaining a cohesive design system that ensured consistency and efficiency across all digital products. My role involved collaborating with cross-functional teams including designers, developers, and product managers to create and implement design guidelines, reusable components, and best practices. I oversaw the continuous improvement of the design system, ensuring it evolved to meet the needs of the organization and its users.
Role: Design System Manager
Years: 2018–2020
I was responsible for establishing and maintaining a cohesive design system that ensured consistency and efficiency across all digital products. My role involved collaborating with cross-functional teams including designers, developers, and product managers to create and implement design guidelines, reusable components, and best practices. I oversaw the continuous improvement of the design system, ensuring it evolved to meet the needs of the organization and its users.
I led the creation of PGi’s first design system team, integrating a design system into the UX team’s workflow. I transitioned the team’s design tools from Adobe’s Creative Suite to Sketch, Abstract, and Zeplin. I defined design best practices and component guidelines and set up a governance system. Additionally, I collaborated with the development team to develop a reusable component library.
PGi (now GlobalMeet)
www.globalmeet.com ↗
Role: Senior UX/UI Designer
Years: 2017–2018
I was responsible for leading and designing the user experience and user interface for digital products. I worked closely with cross-functional teams including product managers, developers, and other designers to create innovative and effective design solutions.
I led the design effort, overseeing the complete UX and UI design for iOS, Android, and Web platforms. I conducted user testing research sessions and thoroughly revamped the legacy GlobalMeet product, updating it to a modern context and measurably improving the user experience.
Role: Senior UX/UI Designer
Years: 2017–2018
I was responsible for leading and designing the user experience and user interface for digital products. I worked closely with cross-functional teams including product managers, developers, and other designers to create innovative and effective design solutions.
I led the design effort, overseeing the complete UX and UI design for iOS, Android, and Web platforms. I conducted user testing research sessions and thoroughly revamped the legacy GlobalMeet product, updating it to a modern context and measurably improving the user experience.
PGi (now GlobalMeet)
www.globalmeet.com ↗
Role: UX/UI Designer
Years: 2014–2017
I was responsible for creating intuitive and engaging user experiences for digital products. I worked closely with cross-functional teams including product managers, developers, and other designers to translate user needs and business objectives into innovative design solutions.
Role: UX/UI Designer
Years: 2014–2017
I was responsible for creating intuitive and engaging user experiences for digital products. I worked closely with cross-functional teams including product managers, developers, and other designers to translate user needs and business objectives into innovative design solutions.
I assisted the lead designer and was responsible for developing interfaces for both iOS and Android platforms. I collaborated closely with the development team to deliver award-winning solutions.
Archway Marketing Services
www.archway.com ↗
Role: Art Director
Years: 2010–2014
I was responsible for leading the visual aspects of creative projects. My role involved developing and implementing design concepts, ensuring brand consistency, and overseeing a team of designers. I collaborated closely with clients, marketing teams, and other stakeholders to create visually compelling and effective campaigns.
Role: Art Director
Years: 2010–2014
I was responsible for leading the visual aspects of creative projects. My role involved developing and implementing design concepts, ensuring brand consistency, and overseeing a team of designers. I collaborated closely with clients, marketing teams, and other stakeholders to create visually compelling and effective campaigns.
I was responsible for designing a variety of marketing and promotional materials for in-store and outdoor use. This included creating detailed and visually appealing in-store menus that showcased available products, table toppers that provided customers with updates and special offers, and point-of-purchase (POP) displays to capture attention at the moment of purchase. Additionally, I worked on designing window signage to attract passerby, direct mailers to reach out to potential customers with targeted offers, and storefront displays to enhance the overall aesthetic and draw in more foot traffic. I also developed comprehensive drive-thru menus to ensure a seamless customer experience for those on the go, along with creating coupons to incentivize repeat business and boost sales.
Clients:
Starbucks, Carl’s Jr, Hardees, Tropical Smoothie Cafe, Red Burrito, Green Burrito, Seattle’s Best Coffee, Qdoba, California Pizza Kitchen, Cinnabon, Moe’s Southwest Grill, Schlotzky’s, Carvel, Jamba Juice, Auntie Ann’s, McAlister's Deli, Hot Topic, and Torrid
Starbucks, Carl’s Jr, Hardees, Tropical Smoothie Cafe, Red Burrito, Green Burrito, Seattle’s Best Coffee, Qdoba, California Pizza Kitchen, Cinnabon, Moe’s Southwest Grill, Schlotzky’s, Carvel, Jamba Juice, Auntie Ann’s, McAlister's Deli, Hot Topic, and Torrid
Mower Agency
www.mower.com ↗
Role: Associate Art Director
Years: 2009–2010
I played a crucial role in the creative team. My responsibilities included designing and producing high-quality visual content for various media, including print, digital, and social platforms. I collaborate closely with senior art directors, copywriters, and other team members to develop innovative and effective design solutions that met client objectives and brand guidelines.
Role: Associate Art Director
Years: 2009–2010
I played a crucial role in the creative team. My responsibilities included designing and producing high-quality visual content for various media, including print, digital, and social platforms. I collaborate closely with senior art directors, copywriters, and other team members to develop innovative and effective design solutions that met client objectives and brand guidelines.
I designed an array of marketing materials, including magazine spreads that captured readers' attention, engaging commercials that effectively conveyed brand messages, and visually appealing trade show graphics that stood out in crowded exhibition halls. Additionally, I created unique logos that embodied the essence of various brands, compelling email blasts that drove customer engagement, and interactive micro sites that provided a seamless user experience. My work also included designing eye-catching web banners that increased online visibility, direct mailers that reached target audiences with personalized messaging, and billboards that left a lasting impression on passersby.
Clients:
GE, P&G, Promethean, Walden Security, Dixie, The Alliance Theatre, and PGi
GE, P&G, Promethean, Walden Security, Dixie, The Alliance Theatre, and PGi
Education
The Art Institute of Atlanta
I earned my BFA in Graphic Design from The Art Institute of Atlanta, where I honed my skills in visual storytelling, typography, brand design, and digital media. My coursework covered a broad spectrum of disciplines, from art direction and layout to web design and sculpture modeling, giving me a well-rounded foundation in both traditional and digital design principles.
During my time at the institute, I was actively involved in the design community, serving as Treasurer of the Atlanta chapter of AIGA. My dedication to craft and creativity was recognized when my portfolio was awarded ‘Best in Show’, a testament to my passion for pushing design forward.
Certifications
Google Cloud
Certification: introduction to large language models ↗
Year: 2024
Year: 2024
Vanderbilt University
Certification: prompt engineering for chatGPT ↗
Year: 2024
Year: 2024
University of Michigan
Certification: generative AI essentials ↗
Year: 2024
Year: 2024
Awards
1st Place Winner
Year: 2015
Issued by: Pariveda’s Mobility Challenge
App: hashtagg ›
Platform: iOS and Android
Role: UX/UI Designer
Issued by: Pariveda’s Mobility Challenge
App: hashtagg ›
Platform: iOS and Android
Role: UX/UI Designer
Gold Winner
1st Place Winner – Wearables
Platinum Winner
Year: 2014
Issued by: Best Mobile App Awards
App: agenday ›
Platform: iOS and Android
Role: UX/UI Designer
Issued by: Best Mobile App Awards
App: agenday ›
Platform: iOS and Android
Role: UX/UI Designer
2nd Place Winner
Year: 2014
Issued by: Rollins Center For Entrepreneurship & Technology
App: sadie o'green and her wuz-buz machine ›
Platform: iPad
Role: UX/UI Designer
Issued by: Rollins Center For Entrepreneurship & Technology
App: sadie o'green and her wuz-buz machine ›
Platform: iPad
Role: UX/UI Designer
Silver Addy Award
Year: 2010
Issued by: Atlanta Ad Club
Category: Collateral Material
Role: Graphic Designer
Issued by: Atlanta Ad Club
Category: Collateral Material
Role: Graphic Designer
Silver Addy Award
Year: 2010
Issued by: Atlanta Ad Club
Category: Consumer/Trade Publication
Role: Graphic Designer
Issued by: Atlanta Ad Club
Category: Consumer/Trade Publication
Role: Graphic Designer