details
year: 2014
platform: iOS, android, apple watch, android wear
role: UX/UI designer
platform: iOS, android, apple watch, android wear
role: UX/UI designer
Agenday was a B2B personal assistant app created by PGi’s internal Innovation Lab. It combined calendar functionality, weather forecasts, advanced scheduling features, and VoIP calling into a seamless experience for business professionals.
objective
After Agenday’s initial launch, I was brought on to:
• Expand the app’s capabilities by adding advanced scheduling and productivity features.
• Extend platform availability to include Apple Watch and Android Wear.
• Increase user engagement and dramatically grow the active user base—a challenge set by PGi’s CEO.
• Expand the app’s capabilities by adding advanced scheduling and productivity features.
• Extend platform availability to include Apple Watch and Android Wear.
• Increase user engagement and dramatically grow the active user base—a challenge set by PGi’s CEO.
approach & methodology
• Worked closely with engineering and product teams to align on opportunities and technical constraints.
• Maintained Agenday’s unique identity while designing platform-specific experiences for iOS and Android, following native design patterns for each.
• Partnered with the Sales team to gather user insights, learning what worked and what needed improvement.
• Iterated on the design based on user feedback, ensuring the app remained intuitive and valuable.
tools used
Photoshop, Illustrator, Sketch, After Effects
impact & results
• Successfully expanded Agenday to wearable devices, bringing its functionality to Apple Watch and Android Wear.
• Introduced new advanced features, enhancing the app’s core value.
• Achieved the user growth target set by the CEO, significantly increasing Agenday’s active user base.
