details
year: 2016
platform: iOS
role: UX/UI Designer
platform: iOS
role: UX/UI Designer
Hashtagg was designed as a social media aggregator that allowed users to connect all of their social media accountsinto a single, unified feed. The app supported Facebook, Instagram, Twitter, LinkedIn, and Google+, enabling users to view content from multiple platforms in one place. Additionally, it provided a seamless way to publish new posts simultaneously across multiple social media accounts.
objective
The goal was to design and prototype an iOS app from the ground up that would serve as a proof of concept for potential investors, demonstrating the feasibility and value of an all-in-one social media management tool.
approach & methodology
• Conducted competitive analysis of Facebook, Twitter, Instagram, LinkedIn, and Google+ to understand platform-specific user flows and functionality.
• Documented the nuances between each platform, identifying commonalities and distinctions in posting, engagement, and feed structures.
• Researched other social media aggregators like Reddit to explore existing design solutions.
• Conducted user testing with friends and family who had multiple social media accounts to validate usability and refine key interactions.
• Delivered final design specs and interaction documentation to a solo iOS developer for implementation.
tools used
Sketch, Zeplin
impact & results
• Successfully designed and developed a working prototype that demonstrated the core functionality and user experience.
• Submitted the prototype to the Rollins Center for Entrepreneurship & Technology, where it won 2nd place in competition.
• Provided a strong foundation for potential investor funding, showcasing the app’s ability to simplify social media management for users.
